We are at a point of inflection where consumer behavior and interaction points are changing the way businesses need to engage and conduct their operations. The disruption in existing industry value chains and economics is creating many opportunities and risks for stakeholders. It is imperative for businesses to understand their customer better and take advantage of the emerging technologies to provide seamless, personalized experiences An ideal E-commerce platform facilitates a service that continually aligns its operations to the ever- evolving, tech-savvy and cross-channeled consumers, making products available at the right place, at the right time and at the right price.